Online Reputation Management is the safeguard every growing brand needs once people start searching for you before they buy from you. What shows up on the first page of Google when someone types your business name can build trust in seconds or lose a customer in the same breath. Our ORM subscription is built to make sure it is always the former. We monitor what is being said about your brand across search engines, review sites and social platforms, we work proactively to suppress and push down anything that misrepresents your business, and we report back to you every month with clear evidence of what has moved and why. This is not a one time clean up, reputation is a moving target and it needs a dedicated team watching it every single month. You can choose the tier below that matches the size of your brand and how many terms you need us watching over, and you can scale up as your business grows.
Reputation Monitoring
Every month our team runs a structured sweep across Google Search, Google Maps, Facebook, Instagram, LinkedIn and the major review platforms relevant to your industry, tracking your brand name, your founder or key spokesperson if applicable, and the specific keywords tied to your package. We are not just checking if something negative has appeared, we are tracking sentiment over time, flagging any new reviews, mentions, forum threads or news pieces the moment they surface, and building a live picture of how your brand is perceived across the internet. This gives you an early warning system, so if something starts trending in the wrong direction, we catch it while it is still small and manageable rather than after it has already shaped public opinion.
Suppression Campaign Work
Where monitoring tells us what exists, suppression is the active work of shaping what shows up first. Our team builds and strengthens positive digital assets, think optimized profile pages, press style features, social proof content and authoritative third party mentions, and links them in a way that search engines read as relevant and trustworthy for your brand terms. Over time this pushes outdated, irrelevant or unfavourable results further down the search page, replacing them with content that reflects where your business actually stands today. This is a gradual, compounding process rather than an overnight fix, which is why suppression work is billed monthly rather than as a single project, the results build month over month as more positive weight accumulates around your name.
Reporting
At the end of each billing cycle you receive a straightforward report showing what we monitored, what changed in your search results and review scores, what suppression actions were taken and what is queued for the following month. We avoid vanity metrics, the report is built to answer one question plainly, is your online reputation in a better position this month than it was last month, and if not, what is our plan to fix that.
STARTER at S$850 per month covers monitoring and suppression work for 3 keywords, suited to a single location business or a founder managing one core brand name.
PROFESSIONAL at S$1,200 per month covers monitoring and suppression work for 5 keywords, suited to a business with multiple product lines, locations, or a founder who is also a public facing spokesperson.
CORPORATE is a custom tier for larger organisations, multi brand groups or businesses managing a reputation crisis that needs a bespoke response. There is no fixed price for this tier, tell us your requirements in detail, how many brand terms, how many locations, whether there is an active issue that needs urgent suppression, and we will work out a custom package for you.
The charges mentioned above are for a monthly subscription billed to you every 30 days.
Reputation work compounds over time and the minimum period for this campaign to show meaningful movement in your search results is 3 months, however you may cancel anytime with 2 weeks notice.
Once you confirm your purchase, you will get an introductory email and a project manager will be assigned to your account. He/She will then discuss with you to understand your brand history, any existing reputation concerns, and your target keywords, and will customize the monitoring and suppression plan to your expectations. You will need to prepare the following in return:
- Your exact business name, founder name or spokesperson name, and any brand variations you want tracked
- The 3 or 5 keywords you want prioritised (or your full list if applying for the Corporate tier)
- Any existing negative reviews, articles or mentions you are already aware of
- Login access or details for your Google Business Profile and any review platforms you manage
- A short history of any past reputation incidents we should be aware of
- Your preferred reporting contact and how often you would like updates outside of the monthly report
Please contact us at info@inncelerator.com or via online chat if you are interested in the above package or would like it customized to your needs.