Collection: Hotels and Hospitality

Marketing for Hotels, Serviced Apartments and Hospitality in Singapore

Every booking that arrives through an online travel agent costs you a slice of the room rate, and for most properties that slice is the difference between a good month and a flat one. The guest who books direct is worth substantially more, stays a little longer on average, and belongs to you rather than to a platform. The problem is that almost nothing on a typical hotel site gives them a reason to.

Inncelerator works on the direct side of the business.

What hotels and hospitality clients come to us for

  • Direct booking visibility, so the guest who found you on an OTA and then searched your name lands somewhere that gives them a reason to book with you instead
  • Review management across the platforms that set your rate, because the score is not a vanity metric here, it directly affects what you can charge
  • Content that sells the location and the experience, not just the room, which is what the direct booker is actually deciding on
  • Appearing in AI answers when a traveller asks where to stay near a particular part of Singapore, for a particular kind of trip
  • Corporate, MICE and long stay enquiry pages that are separate from leisure booking, because those buyers want completely different information
  • Photography and video direction, since the property has usually changed since the last shoot and the OTA gallery is doing all the work
  • Seasonal and event driven campaigns timed to the calendar that actually fills Singapore rooms

About the packages below

The packages on this page are samples. They are the starting points we use most often, priced so you can begin without a long negotiation. Almost every engagement ends up customised, because a boutique property chasing direct leisure bookings and a serviced residence chasing corporate contracts need very different work.

Tell us what you are trying to fill and we will build the scope around it. Email info@inncelerator.com.

Common questions

Should we try to move away from OTAs?

Not away, alongside. Travel agents are excellent at discovery and expensive at conversion. The goal is to capture the guest who has already found you there and is now searching your name, because that booking should never have cost you commission.

How much do review scores matter?

More than in almost any other industry, because the score influences both whether a guest chooses you and what rate they will accept. Responding to reviews consistently is one of the cheapest rate protections available.

Do you handle corporate and MICE enquiries too?

Yes, and we treat them as a separate audience. A corporate booker and a leisure traveller want different pages, different information and different follow up, and most hotel sites give them the same one.

What does it cost?

Starting packages begin at S$150 for content and S$500 a month for search visibility. Custom scopes are quoted after a conversation about your property, your mix of direct and agent bookings, and your quiet periods.

6 products
  • Search Visibility — Starter (SEO + GEO)
    Search Visibility Starter
    Regular price
    £299.00
    Sale price
    £299.00
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    £418.00
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  • ORM (Online Reputation Management)
    ORM - Starter
    Regular price
    from £508.00
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    from £508.00
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  • Performance Ads Management
    Performance Ads Management
    Regular price
    £388.00
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    £388.00
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  • Content Packs
    Content Packs - Blog Post
    Regular price
    from £90.00
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    from £90.00
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  • Landing Page Website
    Landing Page Website icon
    Regular price
    £388.00
    Sale price
    £388.00
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  • Social Media Management
    Social Media Management - Starter
    Regular price
    from £329.00
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    from £329.00
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