What is ORM (Online Reputation Management)?
ORM (Online Reputation Management) is Inncelerator's monthly subscription that watches what is said about your brand online, pushes down results that misrepresent you and reports back every month. It is for Singapore businesses and founders whose customers search for them before they buy. From S$850 a month, billed monthly. Cancel anytime with 2 weeks' notice.
What's included
| Starter S$850/month |
Professional S$1,200/month |
10 Keywords S$1,900/month |
|
|---|---|---|---|
| Reputation monitoring | |||
| Keywords monitored | 3 | 5 | 10 |
| Monthly structured sweep of Google Search and Google Maps | ✓ | ✓ | ✓ |
| Facebook, Instagram and LinkedIn monitored | ✓ | ✓ | ✓ |
| Major review platforms relevant to your industry monitored | ✓ | ✓ | ✓ |
| Your brand name tracked | ✓ | ✓ | ✓ |
| Your founder or key spokesperson tracked, if applicable | ✓ | ✓ | ✓ |
| Sentiment tracked over time | ✓ | ✓ | ✓ |
| New reviews, mentions, forum threads and news pieces flagged as they surface | ✓ | ✓ | ✓ |
| Suppression campaign work | |||
| Keywords covered by suppression work | 3 | 5 | 10 |
| Optimised profile pages built and strengthened | ✓ | ✓ | ✓ |
| Press style features | ✓ | ✓ | ✓ |
| Social proof content | ✓ | ✓ | ✓ |
| Authoritative third party mentions | ✓ | ✓ | ✓ |
| Positive assets linked so search engines read them as relevant and trustworthy for your brand terms | ✓ | ✓ | ✓ |
| Outdated, irrelevant or unfavourable results pushed further down over time | ✓ | ✓ | ✓ |
| Reporting and support | |||
| Monthly report: what we monitored and what changed in your search results and review scores | ✓ | ✓ | ✓ |
| Suppression actions taken and what is queued for next month | ✓ | ✓ | ✓ |
| No vanity metrics: a plain answer on whether your reputation is better than last month, and the plan if not | ✓ | ✓ | ✓ |
| Dedicated project manager | ✓ | ✓ | ✓ |
Why does your business need it?
What shows up on page one of Google for your name can win a customer or lose one in seconds.
- You get an early warning when new reviews, mentions, forum threads or news pieces appear
- Outdated, irrelevant or unfair results get pushed further down over time
- Positive, accurate content about your business takes their place
- Sentiment is tracked month by month, so you see the trend, not just a snapshot
- A plain monthly report tells you if things are better than last month, and what happens next if not
What we need from you to get started
Send these over after checkout so we can start monitoring straight away. Don't have something? Tell us and we'll help you sort it out.
Access
- Login access or details for your Google Business Profile (manager access)
- Logins or details for any review platforms you manage
- Admin or editor access to your social pages (Facebook, Instagram, LinkedIn)
- Website or CMS login, so we can publish positive content on your own site
What to track
- Your exact business name, founder or spokesperson name, and any brand variations you want tracked
- The 3, 5 or 10 keywords you want prioritised (or your full list if you want a custom Corporate package)
- Any negative reviews, articles or mentions you already know about, with links
- A short history of any past reputation incidents we should know about
- Your industry and the review platforms that matter most in it
Brand and assets
- A short company brief: what you sell, who you sell to and what makes you different
- Company logo (PNG or SVG) and brand guidelines, for profiles and content we create
- Founder or spokesperson bio and a professional photo, if they are being tracked
- Recent press coverage, awards, testimonials or case studies we can build on
Reporting
- Your preferred reporting contact
- How often you would like updates outside the monthly report
Good to know
- Billing: a monthly subscription, billed every 30 days. Cancel anytime with 2 weeks' notice.
- Results take time: reputation work compounds. Allow at least 3 months to see meaningful movement in your search results. It is not an overnight fix.
- Which plan? Starter suits a single location business or a founder managing one core brand name. Professional suits a business with multiple product lines or locations, or a founder who is also a public facing spokesperson.
- Corporate (custom): for larger organisations, multi brand groups or businesses handling a reputation crisis that needs a bespoke response. Tell us how many brand terms, how many locations and whether there is an active issue needing urgent suppression, and we'll put together a custom package.
- After you buy: you get an introductory email and a project manager is assigned to your account. They go through your brand history, any existing concerns and your keywords, then tailor the monitoring and suppression plan.
- Questions? Email info@inncelerator.com, WhatsApp 8868 4415 or use online chat.
Frequently asked questions
How much does online reputation management cost in Singapore?
Inncelerator's ORM plans are S$850 a month for 3 keywords, S$1,200 for 5 keywords and S$1,900 for 10 keywords. Larger or crisis work is custom priced.
How long does it take to see results?
Allow at least 3 months for meaningful movement in your search results. Suppression builds month over month, it is not an overnight fix.
Can I cancel?
Yes. You can cancel anytime with 2 weeks' notice.